Pump.fun Targets $1 Billion Token Sale Amid Memecoin Market Cooldown

Citing unnamed sources familiar with the matter, the report notes that the sale will be available to both private and public investors and could begin within the next two weeks. However, specifics about the token’s name, ticker, or whether it will be minted directly on the Pump.fun platform have yet to be disclosed.

Pump.fun’s Meteoric Rise in DeFi

Launched in early 2024, Pump.fun quickly became one of the most active launchpads in the Solana ecosystem. The platform has facilitated the creation of nearly 11 million tokens, amassed over $700 million in cumulative revenue, and currently boasts an ecosystem market cap of $4.5 billion. At its peak, Pump.fun recorded up to 300,000 daily active wallets and enabled the launch of 50,000 new tokens per day.

Although the memecoin boom has cooled since its January frenzy, Pump.fun has maintained its relevance. In May 2025, the platform generated $46.6 million in revenue, a significant drop from its January high of $137.12 million, but still far ahead of pre-November 2024 benchmarks.

To sustain growth amid a cooling market, the team behind Pump.fun has rolled out several new features:

• February: Launched a mobile app for easier coin tracking and trade monitoring
• March: Debuted PumpSwap, a decentralized exchange (DEX) replacing Raydium as the memecoin trading infrastructure
• May: Introduced a 50% revenue-sharing model, rewarding developers for trading activity on their tokens

Despite the decline in trading volume, Pump.fun still rivals major players in DeFi. For comparison, Hyperliquid, a leading derivatives platform, earned $65.5 million in revenue in May, only 28% more than Pump.fun, highlighting the launchpad’s continued dominance in the space.

Market Impact & Community Speculation

While the potential token launch has generated buzz, the purpose of the Pump.fun token remains unclear. Whether it will serve as a governance asset, utility token, or trading pair is still speculative. Industry observers await an official whitepaper or roadmap to clarify the token’s role.

Notably, the announcement had an immediate impact on the broader Solana ecosystem. Solana’s native token SOL dipped 2% following the news. Several Solana-based meme coins were hit harder:

• Fartcoin (FARTCOIN): Down 7%
• Bonk (BONK): Dropped 5%
• Popcat (POPCAT): Fell 12%

Conclusion

Pump.fun’s rumored $1 billion raise could mark a pivotal moment not just for the platform but also for the entire Solana meme coin ecosystem. While details remain scarce, the scale of the raise and the platform’s continued revenue strength suggest strong institutional and retail interest in its long-term potential.

Until more clarity emerges, the crypto community is left speculating about how this new token might reshape the meme coin economy and whether Pump.fun can maintain its dominant position amid shifting market dynamics.