Pump.fun Creator Earns $93K from MOONPIG Meme Coin as Platform Pays Out Millions in Creator Fees

A meme coin creator on Solana’s launchpad Pump.fun has earned over $93,000 in just three weeks through the platform’s new creator revenue sharing program. The wallet in question, identified as w3rE, is behind MOONPIG, a meme coin that briefly surged to a $125 million market cap before falling 71% to its current valuation of $35.8 million.

Pump.fun, which enables users to easily launch meme coins, introduced the revenue sharing feature last month. Under the program, 50% of trading fee revenue generated per token is sent directly to the token’s deployer. According to data from Dune Analytics, more than $2.9 million has already been distributed to creators.

The biggest earner so far, wallet w3rE, received $93,780 from MOONPIG trades alone. MOONPIG gained widespread attention thanks in part to crypto whale James Wynn, who heavily promoted the token even while facing a massive $100 million loss on a highly leveraged Bitcoin position on Hyperliquid. As MOONPIG trading volume climbed—hitting daily highs of $19.1 million according to CoinGecko creator fees flowed steadily to w3rE. Each MOONPIG trade returns 0.05% of the traded SOL back to the coin’s deployer, provided the trades occur on PumpSwap, Pump.fun’s automated market maker.

Despite MOONPIG’s headline-grabbing performance, wallet w3rE has only launched two other tokens neither of which achieved notable success. This contrasts sharply with the second-highest earning creator, wallet G9FyS, who has deployed over 320 meme coins. Most of these, like various iterations of “Moontrump,” “Solana Doge,” and “Official Cuban,” remain below $7,000 in market cap. Yet, G9FyS has still managed to collect $73,300 in creator rewards, showing that volume, not just market cap, can drive payouts.

Beyond these top earners, the top 25 coin creators on Pump.fun have each earned more than $12,900 from creator fees. These wallets represent a mix of both successful tokens, such as Housecoin, Gork, and XBT, and prolific creators who launch large volumes of low-market cap coins. One wallet has even created over 500 tokens.

Pump.fun co-founder Alon Cohen says the creator revenue program is beginning to shape new behaviors on the platform. “We’re beginning to see new emergent behaviors on the platform as a direct result of creator revenue sharing,” Cohen told Decrypt. One such example was Neet Coin (NEET), which used part of its revenue to fund a real-life protest.

In May, NEET supporters gathered on Wall Street, rallying against traditional work and education systems. With chants of “nine to five, we won’t comply,” and signs reading “rage against the wage,” the protest helped NEET surge 140% to a $14.6 million market cap though it has since pulled back to around $4.4 million.

Pseudonymous community member Primed confirmed that the protest was at least partially funded by Pump.fun creator fees. Cohen sees this as just the beginning. “We’re still early in our journey of improving the long-term incentives between creators and traders,” he said. “Expect more changes to come.”

As meme coin culture continues evolving on Solana, creator revenue sharing on Pump.fun appears to be fueling both innovation and high-stakes speculation, giving creators not just fame, but real income from their tokens.